Privacy Policy and Cookies
Updated 28 August 2019
Adventure Rentals NT (“us”, “we”, or “our”) operates https://adventurerentals.com.au (“the Website”, “our Website”). This page informs you of our policies regarding the collection, use and disclosure of personal information we receive from users of our Website as well as how data is automatically collected via Cookies and other tracking technologies while you browse our Website and how we use automatically collected information.
Website Privacy Policy Only
This Privacy Policy applies only to visitors to our Website and regarding information shared and/or collected there. This policy does not apply to any information collected offline or via channels other than the Website.
Your continued use of our Website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, please contact us via email.
What Information We Collect
Personal Information
While using our Website, we may ask you to provide us with certain personally identifiable information (“Personal Information”) that can be used to contact or identify you. This information may include:
• Your name and email address when you contact us through our contact form.
• The Personal Information you provide us when you send us an email.
• Your name, email address, postal address, telephone number, age/date of birth and optional Personal Information you supply when you start and continue a booking via our online booking form page.
• Your name and email address, ratings of our products/services and any optional comments you choose to include when you fill out a feedback request form on our Website.
Note that when you make a booking via the online booking form page on our Website, Personal Information and payment data entered is received via our secure Rental Car Manager portal. See “How Third-party Providers Use Cookies And Other Tracking Technologies On Our Website” below for more information.
Automatically Collected Information
When you visit or browse our Website, we may automatically collect information about your visit to our Website and your web browsing. This information may include:
• Your Internet Service Provider (ISP).
• Your Internet Protocol (IP) address which connects your computer or device to the internet and may identify your general geographic location.
• Your computer or device information such as time zone setting, operating system and platform.
• Browsing information such as the date and the time of your visit to the Website, the pages you accessed and downloaded, the address of the last website you visited, the type of browser you are using, the browser’s version and any browser plug-ins being used.
We collect this information as a part of log data as well as through the use of cookies. This data does not typically contain any information that personally identifies a user, but Personal Information that we store about you may be linked to the information stored in and obtained from cookies. See the “Cookies” section below for more information.
How We Use The Information We Collect
Personal Information
We use the Personal Information you enter on our Website to contact you to assist with a booking or general enquiry or to follow up on your experience with our services, which may include contacting you via email to request general feedback. We also use this information to provide and improve the products and services we offer, including our Website.
We don’t share any personally identifying information publicly or with third-parties, except when required to by law.
You are free to refuse our request for your Personal Information, with the understanding that we may be unable to provide you with some of your desired services.
We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.
Automatically Collected Information
We use automatically collected information for our own internal purposes including data analysis, research to improve and develop our products, services, customer service and satisfaction, advertising and communications.
Third-Party Content And Services
In addition, we also use third-party content or services. Third-party services include services such as analytics (Google Analytics) to collect, monitor and analyse website data. Third-party content includes video (YouTube) and fonts (Google Fonts). For this it is technically necessary that these third-party providers receive the respective IP address of the user, since without this they could not provide the content to the specific browser required.
Third parties may also use pixel tags (invisible graphics, also referred to as “Web Beacons”) for statistical or marketing purposes. The pixel tags can be used to evaluate information, such as visitor traffic, on the pages of this Website. The information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time and other such information.
See “How Third-party Providers Use Cookies, Web Beacons And Other Tracking Technologies On Our Website” as well as the general “Cookies” section below for more information, including how to manage cookies.
Cookies
Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive.
Like many websites, we use cookies to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.
How We Use Cookies
We use cookies for the following purposes:
• To enable certain functions
• To provide analytics
• To store your preferences (eg. language choice)
Without these cookies, features that enable our Website to be used easily will no longer be available.
How Third-party Providers Use Cookies, Web Beacons And Other Tracking Technologies On Our Website
Google Analytics
We use Google Analytics to analyse the use of our Website. Google Analytics gathers information by means of cookies. Google Analytics cookies are used to collect anonymous information about how visitors use the website, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. This information is used to create reports to help us improve our Website.
Detailed information about Google Analytics and its use of cookies is available at: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Google’s Privacy Policy is available at: https://policies.google.com/privacy
A Google Analytics opt-out is available as a browser add-on for common web browsers, provided by Google. You will need to read and accept their Terms of Service before installing the add-on: https://tools.google.com/dlpage/gaoptout
Facebook Pixel
We utilise Facebook Pixel on our Website to measure the effectiveness of our Facebook ads for analytical and marketing purposes. The Facebook pixel tag drops a cookie-like code in the web browsers of visitors. This conversion tracking tool follows and reports on the actions of a user who is logged-in to their Facebook Account after they are redirected to a provider’s website by clicking on a Facebook advertisement. We create pixels that track conversions and add them to the pages of our Website where the conversions will happen, then track these conversions back to ads we are running on Facebook.
Data is collected anonymously, therefore we do not see the Personal Information of any individual user. However, this data is processed by Facebook and the data can be connected to an individual’s Facebook Account and used for Facebook’s own advertising purposes in accordance with their Data Use Policy, which can be found at: https://www.facebook.com/about/privacy/update
To find out more about Facebook ads and the choices you have, visit: https://www.facebook.com/ads/about/?entry_product=ad_preferences
To manage your Facebook ad preferences, visit: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
Facebook Feed
We use Custom Facebook Feed plugin to display social media content on our website. As a result, our website makes requests to Facebook’s servers in order to display images and videos. These requests make your IP address visible to Facebook, who may use it in accordance with their data privacy policy: https://www.facebook.com/about/privacy/update
Translation
Our Website uses GTranslate plugin which utilises Google’s automatic translation service (Google Translate) to provide basic translations of the content on the Website with the aim of making it more accessible to a wider audience.
Google Translate sets two third party technical cookies; one that stores the translation preference and expires when you close your browser; one that remembers basic preferences such as choice of language, format of search results, how to display information and expires in 2 years.
Rental Car Manager
We use Rental Car Manager cloud-based software for our online bookings. Rental Car Manager cookies allow you start and continue a booking from the embedded Rental Car Manager iframe on the online booking form page on our Website. Upon clicking the ‘Continue’ button, your booking details, including any Personal Information and payment details you enter to complete your booking is received within our software portal on the Rental Car Manager cloud-based servers.
Rental Car Manager Australia’s Privacy Policy can be found at: https://www.rentalcarmanager.com.au/privacy-policy/
Managing Cookies
If you don’t like the idea of cookies or certain types of cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your web browser.
Please note that if you block cookies, delete cookies or refuse to accept them, you may not be able to use all the features on our Website.
More Information About Cookies
You can learn more about cookies and how to manage them at the following third-party website: http://www.aboutcookies.org.uk/cookies
Caching
Our Website utilises caching in order to facilitate a faster response time and better user experience. Caching potentially stores a duplicate copy of every web page that is on display on this Website. All cache files are temporary, and are never accessed by any third party, except as necessary to obtain technical support from the cache plugin vendor. Cache files expire on a schedule set by the Website administrator, but may easily be purged by the admin before their natural expiration, if necessary.
Embedded Content From Other Websites
Our Website may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Third-party Websites
Our Website provides links to external websites that are not operated by us. Please be aware that we have no control over the content and practices of external websites, and cannot accept responsibility or liability for their respective privacy policies.
Social Media Platforms
We maintain presences on social media platforms including Facebook, Instagram, YouTube and TripAdvisor as well as business listings with Google My Business. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.
Security
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Changes To This Privacy Policy
We reserve the right to update or change our Privacy Policy at any time so you should check this Privacy Policy page periodically. Your continued use of the Website after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
